WORLD EDUCATION CONNECT MULTIDISCIPLINARY E-PUBLICATION
Vol. V Issue IX (September 2025)
International Circulation
This is an open-access, peer-reviewed, and refereed international publication in online & printed versions that features research papers, abstracts, theses, dissertations, and journals. It is registered to the ISSN National Center of the Philippines, and ISSN International Center, the Global Index for Continuing Resources with ISSN (Online) 2799-0842 and ISSN (Print) 2799-130X.
World Education Connect Multidisciplinary e-Publication, Vol. V, Issue IX (September 2025), pp.189-202
Authors
Glayza Mea Carcedo, Regine C. Carpina, Robejane D. Rojo,
Annabelle A. Dela Rama, Juancho C. Tesado
Language and Literature Unit
Abuyog Community College
Abstract
Anchored on Goffman’s Theory of Stigma, this study investigates social media shaming among teachers at a community college in Leyte by examining its incidence, emotional impact, professional effects, and reputation damage. It focuses on how educators perceive social media shaming, the groups most targeted, and the relationship between perceptions and experiences. A quantitative descriptive design was used, with data collected from 30 faculty members through a structured questionnaire and analyzed using SPSS with descriptive statistics, correlation, and ANOVA.
Key findings show that social media shaming impacts teachers’ mental health, job security, and public reputation with female teachers reporting more emotional intensity than male teachers. While educators of all backgrounds see shaming examples around them, the occurrence of shaming events did not vary depending on age, sex, department, or degree. Although there is weak positive correlation between perceived prevalence and actual occurring events suggests perceptions are likely out of touch from their experiences. In conclusion, the study shows social media shaming events are damaging from an emotional and professional standpoint, however, the perceptions gathered about their occurrences were broader than the actual experience. Recommendations are for institutions to introduce strategies to protect educators by way of digital literacy training, mental health services, and the developing of policy/training.
Keywords: social media shaming, perceptions, prevalence, reputation damage, professional effects
